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Online Advertising Examples Download Online AD Spec


Format: Expandable Leaderboard

  • Closed Leaderboard

  • Expanded Leaderboard
    Dimensions (w x h) Closed: 728 x 90 Expanded: 728 x 270 (ex to bottom)
    Serving format options This AD placement can ONLY be Third party AD served
    Haymarket accept Third party tag from DoubleClick certified vendors.
    Please consult the list of certified vendors for your region in the Vendor list section.
  • Static image (GIF/JPG) and Flash are not accepted.

  • REMARK: If the above is not possible, Haymarket can host the banner. However, additional costs will apply **
    Max file size 100 KB
    Expanded unit The expanded unit overlays the closed unit. Can be onClick or rollOver. If rollOver, the expanding section must close on rollOut.
    Close button Must include a 'Close Ad' button in the lower portion for the expanded unit.
    Audio Audio stream must be initiated by user click. No mouseover starts.
    Z-index In order for proper integration with our sites, the banner MUST have its z-index set to 1 to ensure that the rest of the site displays as per usual.
    Please liaise with your third-party ad server representative regarding this functionality.
    Geo-Targeting Support
    Testing All creative must function uniformly on both MAC and PC platforms as well as multiple browser versions of Microsoft browsers, Chrome, Mozilla and Safari.
    Delivery deadline Haymarket Media requires that all standard creative be submitted seven (7) business days prior to launch date to allow testing and approval.
    **Hosting Cost reference: AD Re-purposing (correct file with HTML5 coding supplied): USD300 and 5 to 9 business days per creative.
    Rich Media Banner Design: Minimum USD1400 and 10 to 17 business days per creative(depends on requirements).
    Please contact Advertising Operation team for more information and 3rd party AD server agency recommendation.

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For assistance with your online campaign, please contact your sales representative,
Keith Frith,

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