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Online Advertising Examples Download Online AD Spec


Format: Sidekick

  • Click and expand to right to see the whole AD
  • Click CLOSE or rollover to collapse the banner
    Collapsed unit Expanded unit
    (w x h)
    300x250 px Dimensions
    (w x h)
    700x600 px (max)
    Max file size 300 KB (without video)
    2 MB (with video)
    Serving format options This AD placement can ONLY be Third party AD served
    Haymarket accept Third party tag from DoubleClick certified vendors.
    Please consult the list of certified vendors for your region in the Vendor list section.
  • Static image (GIF/JPG) and Flash are not accepted.

  • REMARK: If the above is not possible, Haymarket can host the banner. However, additional costs will apply **
    Direction Click collapsed AD to expand to right, click CLOSE or rollover to go back
    Alt image Alt image GIF/JPG required
    Animation Unlimited looping allowed
    Close button MUST include explicit 'Close' button on expanded unit at all times
    Audio Audio stream MUST be initiated by user click. No mouse-over starts.
    Audio MUST stop when the panel is closed.
    Video Video is permitted, it MUST be initiated by user click.
    Video should not exceed 30 seconds. Clearly visible start / stop video controls.
    Geo-Targeting Support
    Testing All creative must function uniformly on both MAC and PC platforms as well as multiple browser versions of Microsoft browsers, Chrome, Mozilla and Safari.
    Delivery deadline Haymarket Media requires that all standard creative be submitted seven (7) business days prior to launch date to allow testing and approval.
    **Hosting Cost reference: AD Re-purposing (correct file with HTML5 coding supplied): USD300 and 5 to 9 business days per creative.
    Rich Media Banner Design: Minimum USD1400 and 10 to 17 business days per creative(depends on requirements).
    Please contact Advertising Operation team for more information and 3rd party AD server agency recommendation.

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For assistance with your online campaign, please contact your sales representative,
Keith Frith,

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