Campaign India Awards

Currently, Campaign India has launched only one award in India, the India Digital Media Awards, presented by bbc.com.

The awards seek to recognise achievements in communication in the digital age.

Awards are awarded for the following categories:

A. Online advertising Awarded to the campaign that uses online as a key engagement driver in its marketing campaign to achieve proven results in relation to the objectives set. Entries must build a complete picture by showing how the campaign played across digital channels. Could include banners, viral videos, landing sites, etc.

B. Website
Awarded to the campaign that best use the website to create a measurable impact as part of an overall marketing communications strategy.

The best website award will have the following sub categories
S1. Technology & telecoms
S2. Leisure/travel
S3. Retail
S4. Financial services
S5. FMCG

S6. Not-for-profit
S7. Automotive

S8. Media

S9. Advertising agency
S10. B2B (other)
S11. B2C (other)

C. Best loyalty campaign
Awarded to the digital campaign most effective in generating customer loyalty to an existing brand, service or product, measured through increasing persistence/purchase frequency.

D. Best viral marketing
Awarded to the digital content or campaign that combines creativity, engaging and targeted content or leverages consumer created content to build viral buzz and achieve proven results in relation to the objectives set.

E. Best integrated
To be considered for the ‘Integrated’ media award, projects must show how they used a range of media, including offline channels, in the best possible way to promote a product or service. This means that the creative and media elements of the campaign were designed to ensure that the combination of different channels produced an effect greater than the sum of its parts.

F. Media innovation award
Awarded to the campaign that use digital media in exploring new channels of communication or making use of existing ones in new and innovative ways to achieve marketing success during the review period. There will only be one winner in this category.

LAUNCH WEBSITE

campaignindiadma.in
CONTACTS AT CAMPAIGNINDIA ADMA
Awards Organiser
Bindu Nair Maitra, Head of Conferences, Deputy Editor
Email | Tel +91 (22) 24962730 Advertising & Sponsorship
Andrew ‘Jim’ James, Publisher
Email | Tel +91 (22) 24962730