India’s No.1 home entertainment magazine

What Hi-Fi? started life almost 30 years back in the UK and has grown from strength to strength to cover more than 7 countries and 1 million subscribers ever since.

The Indian edition of the magazine has been in existence since 2006 and a recent addition to the magazine has been a state-of-the-art “listening room” where all the tests will be carried out. What Hi-Fi? caters to first-time buyers as well as enthusiasts who want to keep coming back for more on the latest developments in the world of hi-fi and home-theatre.

It is written in a non-technical manner that appeals to the novices but also keeps enough substance in its reviews to satiate the advanced user who is looking for more detail and expert opinion compared to other “mens lifestyle” magazines.

What sets apart What Hi-Fi? from other magazines in the segment is its expertise and authority on all things home-theatre and hi-fi and our industry contacts, which come along with the editorial team. Our reviewers have been in the trade since the inception of the hi-fi industry in India and thus, scoops and exclusives fall in our kitty before anyone else’s.

In terms of sales figures and advertising revenue, we stand as the No. 1 home-entertainment magazine in the country and are certain that with more local content and reviews, we will only strengthen this position.

Vital Readership Statistics

- 99% readership is Male with 82% aged 35-55 years18 – 40 years
- 82% own their own car and home
- 73% of our readers preserve old copies of What Hi- Fi ? for future reference

Vital Statistics

Circulation: 50,000 per month
Frequency: Monthly


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Nishant Padhiar, Editor
Email | Tel +91 (022) 24962730
Preeti Sinha, Manager
Email | Tel +91 (022) 24962730